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SMB Emerge | Demystifying Google Analytics 4
August 16 | 7:30 am - 9:00 am CDT
IN PERSON EVENT
7:30 am – 9:00 am CDT
Google Analytics is a cornerstone of digital marketing for many SMBs. Google recently overhauled this service, and Google Analytics 4 (“GA4”) offers more functionality than ever…but every change carries a risk of disruption and confusion.
In this networking and development session, speakers Nick Goetsch, Vice President of Paid Media and Marketplace Services at Rocket55 & Mark Van Cleve, Director of Analytics at Rocket55, will unpack how Google’s latest upgrade will affect your sales & marketing posture. Learn how you can harness GA4 to understand user journeys, enhance customer engagement, and propel your business forward in a competitive digital landscape.
- How GA4 differs from its predecessor “Universal Analytics”
- Why Google made the switch
- How your business can make the most of the data GA4 provides
- How your business can improve your digital marketing efforts
7:30am – Check-In & Networking (breakfast provided)
8:00am – Speakers: “Demystifying Google Analytics 4”
9:00am – Continued Networking
About the speaker:
About SMB Emerge:
As the business world emerges from the challenges of the past few years and enters a new era of opportunities, change is inevitable. The organizations that succeed won’t be the ones that just adapt to this change – they’ll be the ones that harness it. Join us for the inaugural session of a new networking event series for small to mid-sized businesses, solve modern business challenges in the SMB space, and meet other organizations striving to do the same.