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SMB Emerge | Demystifying Google Analytics 4

August 16, 2023 | 7:30 am - 9:00 am CDT



7:30 am – 9:00 am CDT

Google Analytics is a cornerstone of digital marketing for many SMBs. Google recently overhauled this service, and Google Analytics 4 (“GA4”) offers more functionality than ever…but every change carries a risk of disruption and confusion.

In this networking and development session, speakers Nick Goetsch, Vice President of Paid Media and Marketplace Services at Rocket55 & Mark Van Cleve, Director of Analytics at Rocket55, will unpack how Google’s latest upgrade will affect your sales & marketing posture. Learn how you can harness GA4 to understand user journeys, enhance customer engagement, and propel your business forward in a competitive digital landscape.

Topics include:

  • How GA4 differs from its predecessor “Universal Analytics”
  • Why Google made the switch
  • How your business can make the most of the data GA4 provides
  • How your business can improve your digital marketing efforts



7:30am – Check-In & Networking (breakfast provided)

8:00am – Speakers: “Demystifying Google Analytics 4”

9:00am – Continued Networking


About the speaker:




About SMB Emerge:

As the business world emerges from the challenges of the past few years and enters a new era of opportunities, change is inevitable. The organizations that succeed won’t be the ones that just adapt to this change – they’ll be the ones that harness it. Join us for the inaugural session of a new networking event series for small to mid-sized businesses, solve modern business challenges in the SMB space, and meet other organizations striving to do the same.


August 16, 2023
7:30 am - 9:00 am CDT
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Mytech Partners


Mytech Partners – MN
300 2nd St. NW
New Brighton, MN 55112 United States
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